You don’t need to write anything — record one voice note per page answering three questions, photograph any existing brochure, and send both as files. Any competent developer or writer can build pages from that. The blank document is what stalls projects, not the lack of material.
The moment it happens
Voice notes, brochure photos, forwards: how to actually hand over website content becomes urgent when the design is ready and the developer is waiting on you. You know your business completely. You just haven’t converted it into text, and every evening it doesn’t happen.
Sometimes the format itself becomes the argument. One buyer described a developer insisting content be resent as a Word file rather than a PDF, with a warning that the project would otherwise be delayed. Worth pre-empting: ask which format they want before you start.
The three-question voice note method
For each page, record a voice note of two or three minutes answering:
- What is this page for? (“This page explains our AMC packages to existing customers.”)
- Who is reading it, and what do they already know?
- What should they do after reading it? (Call, WhatsApp, visit, fill a form.)
Then add whatever specifics you’d say out loud in a shop: prices or ranges, areas you serve, how long jobs take, what you don’t do, common questions.
Five pages, five voice notes, under twenty minutes total. Transcription is trivial for whoever receives it, and the result sounds like you rather than like a template.
What else to send, and how
| What you have | Send it as | Note |
|---|---|---|
| Old brochure, price list, bill book | Photos or a PDF | Don’t rewrite; send as-is |
| WhatsApp catalogue text | Copy-paste into one message | Fine unedited |
| Instagram captions | Copy-paste | Often your best existing writing |
| Voice notes | Audio files | One per page |
| Logo | Vector file (CDR/AI/SVG) | Not a photo of a card |
| Photos | Files, or email attachments | Not WhatsApp images — they compress |
| Certificates, licences | Photos or scans | If they build credibility |
| Google reviews you’re proud of | Screenshots or links | Real proof for the page |
Ask one question first: “Which format do you want text in — a document, a message, or are voice notes fine?” Thirty seconds now prevents the format argument later.
Structure it so nothing gets lost
Put everything in one folder, named by page:
“
website-content/
logo/ (vector file + PNG)
photos/ (numbered, no filters)
home.m4a (voice note)
about.m4a
services.m4a
contact.txt (address, phone, hours, WhatsApp number, map link)
brochure.pdf
reviews/ (screenshots)
Then send the folder as a single link or zip, with one message: “Everything is here. Can we confirm the go-live date?” Handing over in one piece, with a date attached, restarts a project far better than trickling items over three weeks.
The two things people forget
Contact details in text, not in an image. Phone, WhatsApp number, address, hours, map link. Put these in a text file — they’re the most-used content on the site and the most commonly wrong at launch.
What you don’t do. Naming your boundaries (“we don’t do interior work below 500 sq ft”) saves you wasted enquiries and reads as confidence rather than limitation.
What to do this week
- Ask your developer which text format they want.
- Record one voice note per page tonight, using the three questions.
- Photograph any brochure or price list rather than retyping it.
- Write contact details into a text file, carefully.
- Send everything in one go, with a proposed go-live date.
If you want it done the certain way
Voice notes are fine with us — we’d rather have you talking than staring at a blank page, and we’ll tell you if something genuinely needs writing. Prices are published, the date is written with a refund behind it, and we name the content we need before starting so the clock is honest both ways. WhatsApp us; we reply in about five minutes between 9am and 7pm.
Related reading
- Who writes the text for your website?
- Your website is stuck because it’s waiting for you
- You don’t have your logo file: how to fix that
- Why you can’t write two paragraphs about your own business
FAQ
Can I send website content as voice notes?
Most developers and writers accept audio and transcribe it. Ask first, then record one note per page covering what the page is for, who reads it, and what they should do next.
What format should website content be sent in?
Ask your developer — many prefer a document or plain text for copy, and files rather than WhatsApp images for photos. Confirming the format upfront prevents a common source of mid-project delay.
Do I need to write final polished text for my website?
No. Rough material in your own words, plus existing brochures and captions, is enough for a developer or writer to work from. Waiting until you can write it perfectly is the most common reason sites stay unlaunched.
